About
Elm St. is a fashion label that works in streetwear and vintage apparel designed and curated in Los Angeles. Always inspired by the designs of the past, the brand’s mission is to continuously source authentic vintage clothing and to create an experience from that inspiration.
The Brand
Elm St. is named after the street on which it was founded. The brand’s goal is to curate and create timeless yet impactful pieces.
The bold typography used in the logo was chosen for its stylistic elegance and bold simplicity.
The brand uses a black and white color palette for the logo and these colors can be used interchangeably.
A Curated Collection
Elm St. carries a unique and curated selection of authentic and ethically sourced vintage clothing.
With our personal collection of vintage items in mind, the collection consists of iconic and beautifully aged pieces that stand the test of time.
The Shopping Experience
The following images and designs represent the shopping experience at Elm St.
Depicted first is the store sign that welcomes visitors.
Followed by garment hangtags and shopping bags.
Elm St. prides itself on sourcing ethically and its approach to sustainability. All hangtags and canvas shopping bags are made of 100% recyclable materials.
Advertising
Showcased here is an advertising example.
Photographs demonstrating the brand’s aesthetic are used with a logo overlay.
Depicted here are examples of street advertising posters and images that could be used for social media posts.
In addition, the brand uses social media to market and sell individual pieces. Depicted below are some example Instagram posts for the brand.
